EP026 - Best Selling Author Jonah Berger on creating contagious content, invisible influence and how to get people involved

In this podcast, we talk to best selling author and professor at the Wharton School, Dr. Jonah Berger.  He’s a thought leader on the academic side of what causes certain content to go viral, how influence plays a part in all of our lives, and we discuss how this relates to life and Team RWB.   

We cover a ton of content in this podcast, to include:

• How his book, Contagious, has influenced Team RWB
• How to get people involved
• The Invisible Influence that shapes all our lives